Lydia has 2.5 years experience working across qual and quant projects within the FS team and wider teams.

Before joining Savanta, Lydia completed an MSc in Marketing Communications and Advertising. She also has an accreditation from the Chartered Institute of Marketing.
Lydia has worked with clients across several financial services areas including retail and commercial banking, insurance and lending, covering a range of subjects such as brand tracking, customer journeys and communications testing. She also has experience with multi-market studies and manages a large customer experience tracker for one of the leading UK banks. She has a particular interest in the youth audience and how brands can get through to customers of the future.